Kelly Chu is an award-winning bridal hair and makeup artist and the founder of SOYI Makeup & Hair, specializing in naturally refined bridal beauty for weddings throughout the San Francisco Bay Area and destinations worldwide. Known for her calm, personalized approach, Kelly creates timeless looks that enhance each bride's natural beauty. Her work has been featured in Style Me Pretty, Magnolia Rouge, Wedding Sparrow, Aisle Society, The Knot and Bride & Breakfast, and has been recognized with Best of Zola
and WeddingWire Couples' Choice awards.
Timeless beauty, crafted for the most beautiful version of you.
SF Bay Area | ca
+ destinations around the globe
Luxury Bridal
Hair And Makeup Artist
Kelly
get to know
as seen in:
Beauty, to me, has always been found in the simplicity of nature. Long before I became a bridal artist, I loved painting flowers and fruit with watercolor and colored pencils, drawn to their softness, balance, and understated elegance. Today, that same philosophy guides every bride I work with. My vision is to create naturally elevated beauty that feels timeless, refined, and never overdone.
Enhancing natural beauty
— with thoughtful artistry and timeless refinement.
my vision
& radiant beauty
creating timeless
Quality Time With My Family & Rescue Cats
Nature & Beautiful Scenery
Travel & Discovering New Cultures
Thoughtful Skincare Rituals
Healthy & Nourishing Food
my favorites
I am a proud cat mom to four rescue cats. Their quiet personalities and daily antics bring balance, comfort, and plenty of laughter to our home.
I love exploring new destinations through their local cuisine, beautiful landscapes, and unique cultures. Every journey inspires a fresh appreciation for beauty.
My greatest joy is spending time with my husband and our two little ones. They remind me to slow down, appreciate life's simple moments, and celebrate every milestone.
cat lover
Travel Enthusiast
wife & Mother
the scenes
behind
Kelly Chu is the founder and lead artist of SOYI Makeup & Hair. Known for her refined, naturally elevated approach, she specializes in timeless bridal beauty that enhances rather than transforms. Her work has been featured in Style Me Pretty, Magnolia Rouge, Wedding Sparrow, and Bride & Breakfast. Based in California, Kelly provides luxury bridal hair and makeup for local and destination weddings around the world.
Kelly's Professional Bio
more details
- Sarah W.
Working with Kelly was unreal — her vision and artistic eye was everything, and there was never a moment where she didn't have our complete trust. Our wedding day was magical, and she executed every detail and moment impeccably.
"You won't find someone else as magical as Kelly — a true artist."
Experience
their
- Amanda M.
"Her vision is unmatched, and her understanding of luxury beauty is comprehensive."
testimonial
- Emily P.
Working with Kelly was unreal — her vision and artistic eye was everything, and there was never a moment where she didn't have my complete trust. Kelly was the best decision of my wedding planning process.
